10 Effective Web Design Tips You Should Follow
Every business requires a professional website these days. However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping build trust amongst clients or turning away potential customers.
The 10 tips listed below will help your business website get noticed and generate the desired impact.
Ensure your page load time is the least possible:
Research statistics from Websitebuilder.org state that the second delay in a page load time leads to a 7% lower conversion rate. The checkout process also affects the conversion rate in that a faster checkout process increases the conversions by 66%. So it is advisable that the page should take minimum time to load.
Ensure you use high-quality images:
Website owners will do almost anything to increase their conversion rate. The good thing is that optimizing your images can contribute significantly to improving search rankings, increase leads and generate traffic. Pictures not only make your site attractive but also increase the visual experience as potential buyers view your products.
Have a strong & clear brand message:
Your web site should project the image you want the world to see and the great news is that through web design you can control that image entirely. In terms of physical design, this means positioning your logo or key message in the top left-hand corner – the part of the screen our eyes are most naturally drawn to.
Write it with your target audience in mind:
When writing or commissioning the copy for your website, do bear in mind your target audience. Tempting as it is to use the medium to bombard the user with all the information you can, do keep it succinct in style and use laymen terms if appropriate or include a glossary if technical terms are unavoidable. If you are hoping to attract visitors through search engine optimization (SEO) you’ll need to consider the keywords people will be using in their searches. Weave these into the copy as often as is appropriate to help propel your site up search engines listings.
Less registration form fields:
No one likes filling out pages and pages of forms. Statistically, 48% of potential customers abandon websites due to registration forms with many fields. Essential web design tips are therefore to make the registration process short, simple and straight to the point. It is advisable to request information only that is critical to the website.
Have a polished, professional logo and link it to your home page:
A logo is an important part of your brand, so make sure it’s located prominently on your site. Use a high-resolution image and feature it in the upper left corner of each of your pages and it’s a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it.
More people than ever prefer a quick online chat while they browse to picking up the phone and dealing with an options menu. Even if they don’t want to chat, they know the option exists. That alone can increase trust.
Navigation is the key to your site as it is how people will get around to all the different areas. You don’t want to overwhelm people with lots and lots of different links, so try to limit your menus to a select few. These menu links should be to your most important pages that you want them to find (e.g. contact page and about page).
Have a trust seal on your website:
Trust is vital for all companies and even more so for those involved in online transactions. Having a trust seal on the web page can be the determining factor in choosing a company to do business with over a competitor providing similar goods or services. Increased fraud and hacking events in the past few years make customers more cautious when making online payments.
A/B test the checkout page:
The checkout page is the point where your customer is saying “I am ready to purchase, take my money.” However, if this page is not optimized accordingly, the customer may abandon the cart. If the A/B test is done correctly, loopholes will be identified, and the correct changes once applied, will boost your conversion rates. A 26% decrease in shopping cart abandonment can be observed once you review and redesign the check-out page.