10 real reasons why customers hesitate to buy from your E-Commerce Store
It’s good to remember that when people come to shop online, they are in search of a store that is best fit for their requirements. So, your website needs to look ‘right’ in a way that the prospective customers find your website capable of satisfying their needs.
Here we are going to share the mistakes or problems that keep the customers away from your online store. We will also give their solutions to make your E-Commerce store profitable through boosting sales.
With this, let’s start our exhausting list of over ten reasons why people hesitate to purchase anything from your E-Commerce website:
Buying Is Not Easy:
No matter how much traffic your E-Commerce website receives, unless the traffic is converting all the strategies and efforts to bring the traffic in are in vain. Good E-Commerce sites ensure that the process of moving through each step is intuitive and straightforward.
Emphasis should be placed on making the payment process as simple as possible, while also providing the customer with easy access to all the forms and information they need.
Complex Checkout Process:
According to a study, 47% of buyers don’t complete their buying process if the checkout process takes too long.
When faced with a complicated checkout process, customers will often abandon their purchase and this can affect your customer’s decision to buy from your store in the future. Complexities include forced registration, excessive information entry requirements, lengthy order forms, not having guest checkout option and automatic entry of repetitive credentials like billing or shipping address. The best way to avoid this is to ensure the checkout process has a few steps as possible.
Customers expect salespeople to be a valuable resource for them:
Being viewed as a valuable resource produces long-term confidence. Value comes from making a continuing contribution to customer success. The major challenge for salespeople today is to have customers and prospects wanting to do business with them because their knowledge is valued.
No Competitive Pricing, No Market Research:
Competitive pricing is one of the most important factors determining if a customer buys from you. Owing to the availability of the internet, it’s now very easy for customers to compare prices and choose from numerous alternative retailers for a particular product.
One study suggests that 36% of online shoppers will leave a site in favor of another if they find the same product at a lower price.
It’s important to know your competitors and do adequate research into the market to determine the demand for the products and the lowest price at which you can afford to charge for them.
Lack of Payment Transparency, Hidden Charges:
Lack of transparency in the payment process will cause customers to bounce off the website from the checkout page. It can even leave such bad impressions in their mind that there is no potential of a sale in near future either and possibly fewer sales overall.
One study shows that 56% of online shoppers left a website without paying because they were presented with unexpected costs, proving that E-Commerce websites that don’t mention delivery expenses, shipping costs, and product purchase VAT end up losing potential customers.
No Payment Assurance:
Whether it is physical or online, whenever people are to spend money they require trust assurance and trust elements. The case of E-Commerce transactions is no different. Good E-Commerce websites should provide the most preferred and prominent payment methods for its customers.
Even if some of the methods are less used, the more choice of methods, the higher your customers’ trust in your site will be. An E-Commerce site that doesn’t have a wide range of payment methods fails to maximize the customers’ degree of affinity and trust.
Excessive Security Measures:
Ensuring security to give users a proper sense of safety and satisfaction is a must have for good E-Commerce websites. However, when websites put an excessive effort in solidifying the security by incorporating unnecessary and redundant roadblocks like excessive payment security checks, repetitive sign-in, and credential input it might get on the users’ nerves and cause them to leave the site right away.
Insufficient Product Details:
Studies show that insufficient product details disappoint online shoppers. What makes the purchase decision easier for an online shopper is the product details added to each product.
Customers tend to spend most of their browsing time checking product details pages, so an easy to read, informative product details page can significantly improve their shopping experience and positively influence their purchasing decisions.
A Study shows that 60% of consumers start their research on a search engine before visiting a specific website.
Make an effort to get your website there in terms of content and make it easy for visitors to find the info they’re looking for. If you have the budget, you might also consider having an SEO provider take care of the marketing side of things, freeing you up to promote the business in other ways.
Too Much Irrelevant Product Choices:
Additionally, in a frenzy to provide diverse offerings, some websites often laden the database with the surplus of irrelevant information and an uncategorized assortment of products. Putting unstructured or useless information on the website can overwhelm the visitors; reduce the usefulness and ease of use of the site.
Before even considering building an E-Commerce site, clearly, map out and categorize your products so your online shop is easy to navigate.
Unprofessional Web Design:
An E-commerce store having poor design layout with an unprofessional appearance, missing images, misdirected links which don’t work will immediately repel potential customers and prevent them from engaging to the site.
On the other hand, comprehensive and compact web design layout, high-quality images, conspicuous clear up-to-date information, and error-free visuals give an E-Commerce website a professional look which heavily influences the buying decision of the visitors.
Website Crashing, Timeout Error:
Websites which are finicky and crash every now and then also create a massive discontent in a consumer base. Research shows that 24% of the shoppers leave a site without buying because of a website crashing and 15% leave because of timeout errors.
Make sure your site is quick to load and stable to run, this is worth spending the extra money on to get right.