6 Ways How Responsive Web Design Can Affect Your SEO Ranking
Nowadays, modern society has gone from a computer/desktop-oriented landscape to one where the mobile platform dominates most of the online industry.
It’s only been a year since Google announced its move to more mobile-responsive indexing, and the SEO landscape has never been the same.
This announcement was only about incorporating a responsive website design into a mobile SEO website, as a responsive website design influences your SEO through positive user behavior signals.
This specific announcement suggested that a lot would change for us. A potential change that caught our attention was that SEOs should not focus only on their desktop websites, but also on the mobile version.
The mobile-focused attitude that the businesses have adapted has been developing for some time and will not change soon.
Then, what’s the job for SEO professionals? Integrating responsive web design into your website takes a lot of time, effort and energy, but it will be worth it.
Without further ado, let’s get started.
A Responsive Web Design
- The Internet is a field of constant evolution and, when it comes to moving to a mobile-first index for search engines, the mobile platform has officially outperformed desktop computers as the first choice of device for surfing the web.
- This news should not be a surprise for SEOs because it is up to us to predict where the online landscape is going and adapt accordingly.
- This is why it is always surprising to know that most companies and SEOs have yet to adopt a more optimized website for mobile devices, especially responsive mobile design.
- Always remember that Google is and will always be user-centered, which is why when the users moved to more mobile-friendly web browsing, Google immediately adapted.
- This implies that SEO that focuses on users rather than everything else is more favored by Google.
- Basically, if you’re going to a more mobile-optimized website, you have Google’s approval.
- And a website optimized for mobile devices often comes with a mobile responsive design.
- It is recommended to hire a professional web design agency
Ease of Use of The Website
- One of the main reasons why users don’t stay on your website for a long period of time is that they usually have trouble navigating its pages.
- Therefore, the time taken by a user on your page is used by Google to determine the quality or value of a site or page.
- If you have a responsive web design, users will find it much easier to navigate your website and, overall, will have a good user experience.
- This means that if the user experience of your site is top-notch, you will have repeat visitors and more converted users.
- In a nutshell, an excellent responsive mobile website design leads to good user experience and you will also gain favor with Google, which will result in higher ranking rewards.
- The usability and enhanced customer experience of your site can never be emphasized enough. Businesses must always be aware of their conversion rate and the experience of their customers.
Some factors that influence the ranking of your website are:
- Positive reviews
- Website Traffic
- Brand Searches
These three elements are often linked to the design element of your site. Mobile-optimized web design is the starting point for your customers’ journey and has a huge impact on their experience.
We can’t overstate the importance of increasing your site’s usability by incorporating a responsive design.
Page Loading Time
- We all know that one of the factors that Google takes into consideration when ranking websites is the time it takes to load your page: the faster it is, the better your ranking will be.
- If you are an SEO, it is your job to load the site as quickly as possible to help your site rank higher.
- Websites that are more responsive to mobile devices generally load faster than those that aren’t.
- This will lead to more positive user experience and hopefully an increase in the rankings. Additionally, Google has shown its favor for websites that have fast page load times, so it wouldn’t be bad for you to optimize it for faster page load times.
- Whenever a visitor leaves your website after spending only a short period of time or leaves immediately after logging in to your website it is called a bounce rate.
- It is directly related to the time spent on the site, and Google takes visitor entry and exit times into account when ranking websites.
- If Google notices that your bounce rate is high, it will directly affect your ranking, as Google interprets it as the site that cannot respond to the user’s request.
- Apart from your website content, the design of your page is another important factor that makes visitors engaged on the website.
- If your content is of high quality but the design is below average, more often than not, this will lead you to huge amounts of bounce rate.
- Having a responsive web design for mobile devices will not only help you have an attractive design but will also help you distribute your content on an organized, easy to understand, clear and clean page.
- No matter how advanced Google crawlers are, they will still need SEOs directions to figure out which pages are most vital for a particular website.
- Some webmasters or SEOs have opted for a separate mobile website that usually suffers from duplicate content.
- This is because even if you have different URLs for your mobile website and desktop website, they will still have the same content.
- Duplicate content will damage your ranking if you don’t help Google understand which pages are most vital. And the result of not correcting duplicate content will be a lower ranking.
- However, if you embed a mobile-responsive design on your website, it will help you solve the problem of duplicate content since you will use only one (not separate) URL regardless of the user device.
- Social sharing is not a direct ranking factor, but it will help you build your audience.
- A design optimized for mobile devices will make it easier for your visitors to share your content/pages on social networks, which could potentially help you get more visitors.
- Having more visitors will help Google understand that your website can be trusted and has content that users like, which is good.
- If the design of your mobile website is unresponsive, your visitors will find it more difficult to find the social share button because the website they are viewing on their mobile phones will be the desktop version, which is a bad thing.
- You may hire SetBlue for Social Media Marketing for your business.
The first thing to do before incorporating a mobile responsive design is to spend time on planning. Careful planning will generally lead to a broader and more thoughtful design. Planning will also help you define the appearance of the website and know the purpose of the website, which is extremely important for users.
Finally, planning ahead and knowing the purpose of your website will help you with your long-term SEO goals. In fact, by understanding your website, you will find it much easier to search for keywords because you already know the terminology of your business or service.
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