8 Benefits of Using Magento 2 for Your eCommerce Business Website
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If you are thinking to develop an eCommerce website, most business owners prefer going with Magento2 website development platform for a variety of reasons. There are several benefits of using Magento 2 for your eCommerce business website.
The way internet surfing is increasing every day on mobile devices; Various companies seem optimistic and invest heavily in the mobile commerce industry. If you are going to expand your business in the eCommerce industry, there are several platforms available like WooCommerce, Magento, Joomla, etc. that can be used to develop an e-commerce store. You may hire a Magento development company for better business competence.
Here are some reasons why businesses should consider Magento2 for developing their online shopping store:
Strong and enhanced administration panel:
User interface and user experience are considered to be one of the essential features of the admin panel. No one makes a mess of things that are very hard to get used to. People usually like to use this simple UI, and magento2 eCommerce website comes with an enhanced administration panel to manage the eCommerce website.
Most of the sales come from mobile phones these days. According to research, shoppers are 51% more likely to buy products from an online store owner with fully optimized and user-friendly mobile sites. Gone are the days when people used to open their desktop or laptop to shop online. The first thing people seek help with is smartphones.
At the same time, to increase conversions, e-commerce website owners need to update their website for various mobile screens to ensure uninterrupted browsing and better shopping experience and Magento 2 is the one-stop solution for eCommerce mobile app development that will help drive conversions and maximize sales.
Full control of your mobile:
Magento2 is packed with all the amazing features that help in managing the e-commerce business effectively. It is an open-source platform that has everything you are looking for when starting an online e-commerce business. Here are the features you expect from magento2:
- Advanced SEO functions
- Catalogue management function
- Site management
- Marketing / promotion function
- Order management
So, when developing a website with magento2, you can manage the whole Magento eCommerce website and it works simply from a mobile device using online store admin extensions. This means that a business owner can manage the entire website by themselves from a mobile device. An expert Magento development company can best help you implement Omni-channel model for your website.
As Google announced an algorithm in April 2015, Google began to prioritize mobile-friendly websites high on its search engine results page, and penalized and lowered the ranking of sites that were not adapted for mobile phones.
So, for magento2, there is no need to worry about developing a mobile compatible version of the Web site. A website thus created with magento2, is highly responsive to all devices that offer Omni-channel experiences. Past are the days when you had to build different versions of websites for different devices. If you are developing the website for Magento2, you can focus on eCommerce and mCommerce at the same time.
Easy payment and checkout process:
This is the essential step as an eCommerce store. No one likes to abandon the cart. It’s not a good experience for customers or business owners. If the store checkout process is complicated, you will see high abandoned charts on your online store. The Magento2 platform initiates a simple and secure checkout command for an e-commerce site. This ultimately helps to increase the traffic to eStore, when people are buying your products on their fingerprints in a short period of time.
Latest and reliable caching features:
Caching is the crucial factor that acts as a reliability factor for websites, particularly for mobile sites due to its unexpected capacity aspect of mobile connectivity. Magento2 has the reliability of caching capability and supports a fully smooth cache that is easy to set up and helps developers to improve website performance no matter how many connectivity issues they encounter.
Magento2 is equipped with the best marketing features in its class:
- Drag and drop functions
- Email sharing
- Visual merchandising
- Create a wish list
- Customer segmentation
- Optimization of the product categories page
These features help you take your Magento store to the next level. It also improves the overall visibility of the site.
Ease of Use:
Nobody likes to work on complex things. Magento2 helps to launch a simple and user-friendly website. With Magento2 eCommerce website, things get easier and come with its own preset themes and also you can install external third-party themes or all the themes developed according to your needs. This overall structure will be such that customers can easily find products, add them to the cart and order with ease.
Focusing on mCommerce is essential for the e-commerce business. And magento2 is arguably the best choice for mobile commerce for all reasons because it has a leverage effect on magento1. Furthermore, it is easy to use, fully optimized, highly scalable, flexible and extremely productive. With eCommerce website development working fully for desktop and mobile, Magento helps you invite more customers and increase your overall business revenue.