Magento Vs Shopify, Which platform is better for eCommerce?
Shopify and Magento are two different e-commerce platforms. Both allow you to build your online store’s website with their software. They both are well-equipped to help you manage your inventory and process sales and both give you the option to accept payments in a number of different ways with the help of add-on tools.
Both come with a large number of both free and paid themes available and great SEO features, making it easy to set up your store well when first creating it.
How Magento and Shopify work?
Shopify is a paid subscription software that allows you to build, edit and manage a site with zero coding or design experience required. Everything from installing a Facebook pixel to uploading a new theme happens in just a few clicks and has a designated spot where you can make those changes.
Magento is an open-source community. It’s free, but it isn’t quite as convenient as Shopify. You have to purchase your own domain and find your own hosting service, and you need to configure everything in your own in a way that will require more in-depth knowledge of site building and creation.
Shopify has an intuitive and simple interface which can make it easy for the retailers to understand. You just need to add your products, create and manage categories, add different modules etc. It also provides you with control over advanced areas like order confirmation emails, tax settings, delivery options, front end editing etc.
Magento has been designed to aid larger businesses. The admin interface of Magento requires the store managers to be well-acquainted with the system to be able to use it. And as it is a flexible platform, there are several modules in the admin section which can prove to be helpful and overwhelming at the same time.
Themes and Templates:
Shopify provides more than 100 themes and templates at themes.shopify.com, and several other ones like Theme Forest and Template Monster. You will come across several agencies as well as developer & designer teams who often come up with new themes for Magento stores, as there is more demand for custom themes for Magento stores.
Retailers who choose Magento can make use of several themes and templates available on Magento Connect marketplace and other websites like UberTheme, ThemeForest, etc.
Who Helps You Make Better Sales?
Shopify might lag behind in this matter. This is because the basic plan of Shopify doesn’t support sales, discount codes and coupons. With Magento’s basic version, you can do a lot with a purchasing process which includes cross-selling, up-selling and making product comparisons without installing any extensions.
Shopify provides a 14-day free trial. After that, users need to purchase a monthly subscription. Users can choose from 3 main subscription plans, currently ranging from $29-299 per month, plus lite (for basic selling via Facebook and ‘buy’ buttons) and enterprise (Shopify Plus) options. Shopify is a fully hosted platform, which means you pay a flat fee per month for a plan that includes hosting.
Magento offers two pricing options: Magento CE and Magento EE. Magento CE (Community Edition) is free for download and use, and you are not required to buy any monthly subscription. It can be a perfect option for small and mid-sized businesses. Magento EE (Enterprise Edition) is another option, ideal for larger online stores and established businesses. The price depends on the size of your business. You can find the exact pricing by contacting Magento specialists and requesting a quote.
Shopify is a highly SEO-optimized platform where you can easily edit your title tags, Meta description, page URLs, according to your requirement.
Magento is also a fully SEO-optimized e-commerce platform that supports extensive SEO functionality. Along with basic SEO settings, it also provides some advanced SEO options, including canonical tags for separate categories and products, robot.txt files, image optimization, Meta tags for products and home page.
Support and Maintenance:
Shopify provides both dedicated as well as community-based support. Retailers can obtain 24/7 support and also look through discussion forums. This kind of support proves to be quite valuable for merchants who take care of the store on their own.
With Magento, you have to rely on community-based support. This means that you will not find any customer service representatives to resolve your issues. So in case, there are issues on your Magento store, you have to search on Magento forums and handle problems on your own.