Pros & Cons of Traditional Marketing Vs Digital Marketing
What is Traditional Marketing?
Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. This primarily includes the following modes for brand promotion:
- Billboard advertising along roads and highways
- Magazine Ads
What is Digital Marketing?
Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base. It includes the following:
- Business networking sites such as LinkedIn
- Social media sites such as Facebook, Instagram, and Twitter
- Email marketing
- Paid pop-up ads
- Click-baiting URLs for viral content marketing
Benefits of Digital Marketing over Traditional Marketing:?
Traditional marketing has its own advantages but there is no doubt that internet marketing has set a revolution ablaze. It has some clear winning benefits over traditional marketing and some of those are mentioned below:
Audience & Reach:
In order to run your business more effectively, it is important to make sure that your advertisements are reaching the right audience and customers. Digital marketing gives the ability to narrow down your reach to a particular audience or group (eg. nursing moms). While in traditional marketing, you target your ads to a very broad audience majority of which are not your potential customers.
Instead of a small column in a newspaper, you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog, unlike traditional marketing. When the question of brand image arises among digital marketing vs traditional marketing, digital marketing has an added advantage.
While newspaper, television and other such media ads cost a lot, advertising through the internet is quite affordable. Online advertising is something even young entrepreneurs can afford right out of some saved up money. Whatever kind of marketing strategy you plan to use, it eventually comes down to how much you are willing to pay in order to reach your goal.
The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to the global nature of marketing via digital platforms.
Digital marketing has the advantage over conventional marketing since it can give immediate results, while the latter keeps you waiting for long before giving any results. With online marketing, you can hold and view everything from some visitors, conversion rate, and busiest period of the day and bounce rate too with ease.
Long-term v/s Short-term:
Once you stop running a commercial or a print ad, it’s over. This makes traditional marketing a short-term strategy. With digital marketing, your marketing efforts will live forever online. The content you created years ago can still be relevant and help bring in leads. This makes digital marketing a more effective long-term strategy.