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SEO and its countless strategies and ideologies have countless new terms and concepts that keep awakening us every moment. One of these factors is “EAT”. Follow this article to learn What is EAT and how does it affect SEO analysis?

Each year, Google updates its algorithm several times to deliver the best relevant search results to its users. Along with the algorithm changes, SEO ranking factors are also changing. This means that Google is getting better at finding truly relevant content; It is also increasingly difficult to manipulate Google with black and grey SEO tactics.

E-A-T, which stands for Expertise, Authority and Trust, are the three things you need to know that Google uses to determine the legitimacy and ranking power of your website. These three aspects are important individually and being good at all will help your website rank higher and have a strong online presence.

Let’s analyze each of these three aspects of EAT:


When users visit your website, they are always looking for a solution to their queries. They expect your website to show expertise in your field. For example, if you have a grocery business, people will not trust you solely on the basis of your knowledge of different grain and pulses. Your website will be rated based on how good you are in this area, such as the different grocery products you offer, your experience in this area and the unique services you offer compared to the competition.


Your website’s authority is based on the credentials you have. It’s about the reputation you enjoy among industry experts and influencers. Authority comes from sources of information on a topic, i.e. from the content you have on your website. To assess authority, reviewers look for information about the website’s reputation.


Trust is an important aspect, and Google will only rank you well if it thinks your users trust you. It concerns the transparency, legitimacy and accuracy of the website. Users are good at uncovering hype and clickbait. If customers find exaggerations or other questionable elements on your site, you could lose their trust. So it is important to have reliable content with the accuracy of the content and the right source of information.

Can Google EAT considered as a ranking factor?

Google provides a suitable set of guidelines that explain to site owners how important it is to E-A-T. EAT starts with YMYL (Your Money Your Life). YMYL sites are sites that can impact a person’s happiness, health, financial stability, or safety, and many websites fall into this category. It also shows that Google values user well-being and therefore it is important to have good EAT standards.

The importance of EAT is also reflected in the recent Google algorithm update when good content has been replaced in many cases by good EAT. This means that a good EAT automatically translates into good content, and the content creator must have the qualities that Google seeks to give users the best possible experience. This new change has suddenly shocked the SEO of many sites. It also ensures that malicious content doesn’t make it to the SERPs.


Keep this in mind: there is no quick fix for your E-A-T. Just like in the real world, building expertise, authority, and trust take time, hard work, and a lot of effort to challenge yourself. Enter your SEO planning with the same mindset. But when you establish yourself as a highly E-A-T site and brand, you will see your rankings improve and site traffic increase, and your visitors will have a great experience.