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What is Google SERP?

Understanding Search engine results pages (SERPs) is where websites are found or lost in the ocean of millions of results. In addition to this, there are plenty of important SERP features found in today’s highly competitive markets. Frustration and harassment can continue as Google is constantly updating, introducing new variables into its equations, and doing billions of searches every day.

In light of this reality, we have tried to provide you with an explanation that will help you get rid of the confusion, better understand the features, and learn how to use them.

What are Search Engine Results Pages (SERPs)

SERP is a page that displays the search results after Google search. This includes the myriad of variables that are included when the results page is displayed after the user clicks on the search button. All of these are factors in which the same search does not always produce the same results.

The SERP needs to consider four aspects:

Organic Results:

  • Naturally visible results in SERPs as a result of SEO best practices and Google algorithms updates.
  • The organic results examples include recognizable blue links in Google search results, followed by information snippets.
  • Google cares about dates and whether the page is recent. Basic reviews are another important factor for a business.
  • Your business review and ratings can be an opportunity for someone to click or stop at your article.
  • Google is also interested in visual content such as images and videos, so when posting some interesting videos, the thumbnails need to be attractive enough to encourage clicks.

Sponsored Results

  • Results specially placed in SERPs that shows on top above unpaid results.
  • Sponsored results are generally of two types. Pay-per-click (PPC) Advertising and Shopping Results.
  • In PPC Ads, every time a user clicks on one of the displayed ads on the search results page, the advertiser has to pay. If you see “Ads” written above, below or next to the link, you can identify one of these sponsored results.
  • Shopping results are the second type of sponsored results, these are especially relevant for e-commerce search results. Similar to text ads, businesses can pay for SERP’s premium advertising placements. What makes this type of product unique is the thumbnail, price, and rating of the item at the carousel, in addition to the results, which gives users easy access to the product.

Rich Results

  • Provides visual appeal to SERPs such as carousels and snippet results.
  • To improve your search experience, Google offers many visually engaging features.
  • When you’re searching for the latest news, restaurants, movies, etc. Google would take you to the carousel at the top of SERP.
  • It’s important to keep these factors in mind when creating your site’s content to stand out from the crowd.

Google Knowledge

  • Results are displayed to the right of SERP and contain a small piece of information snippet for each link.
  • Utilizing Google knowledge graph, these panels frequently appear on the right side of Google Search.
  • Searching for people, places, and businesses would provide a wealth of information and relationships with connected people and places.
  • Google has taken every step carefully to get your attention and invite you to click on the link.
  • Google naturally controls the display of search engine results, but it also has some control over where the page is displayed.


In this era of the ever-changing digital world, actively trying to rank higher in search results should be constant. After all, by optimizing your site for Google’s capabilities, you can keep your site running with just a click and differentiate yourself from your competitors.

In short, by understanding the SERP and spending some time learning about search engine optimizing services, you may rank high in search results more easily than you might have imagined.