What Is the Difference Between HTTP and HTTPS?
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It is a known fact that all web addresses either starts with HTTP or HTTPS. But do you know what is the difference between HTTP and HTTPS?
The only difference between HTTP and HTTPS is one character “S”. However, this letter symbolizes a major difference that every website owner should be aware of. So, what do HTTP and HTTPS mean? What is the best option for your website? All of these and more will be answered below.
What does HTTP mean?
HTTP is an abbreviation for Hypertext Transfer Protocol. It is one of many communication protocols included in the Internet Protocol Suite. HTTP refers to the various commands and services used to transfer data from a web page to the Internet.
As the name implies, HTTP uses structured hypertext text to share data, such as connection information, between the server and browser. These data are unencrypted, making them vulnerable to cybercriminals. As a result, some search engines, including Google, display an open lock icon next to a web address that uses HTTP.
What does HTTPS mean?
HTTPS is an abbreviation for Hypertext Transfer Protocol Secure. HTTPS is similar to HTTP, except that it uses the Secure Socket Layer (SSL) / Transport Layer Security (TLS) protocol. These technologies encrypt the data shared between the web browser and the server, adding a layer of security from cybercriminals.
In fact, it’s more accurate to say that HTTPS offers three levels of security. HTTPS is widely known for encrypting user activity and it authenticates websites and prevents file corruption when transferred between a server and a website.
HTTPS is ideal for websites that manage sensitive data, such as sites that require users to sign in. That said, as a more secure version of HTTP, HTTPS should be the first choice for all business website owners.
What are the Key Differences Between HTTP and HTTPS?
We have already described how HTTPS is more secure than HTTP. However, HTTPS has many other advantages over its more vulnerable counterparts. HTTPS can handle multiple requests at a time, but HTTP can only handle one at a time. As a result, HTTP website pages tend to load very slowly.
If you’re looking to increase visibility and increase traffic to your website, HTTPS is still the best option. This is because Google started using HTTPS as one of the algorithms ranking signals in 2014. HTTPS over HTTP gives your website an SEO advantage over its competitors.
HTTPS is guaranteed to be used to make your websites look more professional and legal. Some browsers, such as Chrome would notify the users when they are visiting an HTTP website. If people think your website is unsafe, they will probably leave them soon. This can increase your bounce rate and negatively impact your SEO and Google search rankings.
Convert HTTP to HTTPS
Are you convinced that HTTPS is the right choice for your business website? The first step is to purchase an SSL certificate from your web hosting service provider. You can then install the certificate on your website’s hosting account. The final step is to set up a 301 redirect to notify search engines of the change and make sure all internal links point to HTTPS URLs.
Need help converting HTTP to HTTPS? Do you have any other questions about how to make your SEO, social media, or website as secure as possible? SetBlue’s digital marketing team is here to help. We make sure you have all the information and resources you need.