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As a business owner, your website can be considered as your digital business card. Your website lists your services and helps people decide why your business needs them. Driving visitors to your website can be the hardest part of online marketing, and it will be difficult to get Websites traffic if customers don’t know they exist. This is where having a blog for your business can help.

Having a blog for businesses is a great way to attract a wider range of customers by answering the questions they are looking for.  In this article, we will help you learn more about blogging and how your business can implement it into your overall marketing strategy.

What businesses can benefit from blogging?

Most of the businesses will benefit from posting regular blog posts. Online shopping sites can use blogs to link directly to their products. This works well when the topic deals with a common problem faced by customers and sales is the solution. For example, a fashion company blog entitled 9 Colors to Wear During Nine Days of Navratri could discuss the difficulties of finding suitable coloured outfits for Navratri festival and add links to their festive wear collection.

Service industries can use blogging to promote themselves in their field by discussing ideas and issues that clients may face.

Imagine a website design and development company posting a blog titled Magento or OpenCart: Which Platform is the Best for Your E-Commerce Store?. It is certainly going to attract people who are looking to develop an e-commerce website. At the end of any business blog, a call to action reminds customers that the product or service they want is just a click or a call away.

Establish yourself as an influencer

If you live in a competitive industry, having a regular blog is a sure way to establish yourself as an expert in your field. If the content of your blog addresses common issues faced by your customers, you will be able to list all of the various solutions your business can provide in a conversational medium. Over time, this helps build confidence in your brand as a source of information for your area of expertise.

Improve your website organic traffic

There are many factors that affect your ability to achieve the best search engine results. Of course, keywords and other SEO strategies are important, but blogging can also play an important role in attracting organic visitors.

First of all, blogs are a great way to answer questions like “What“, “Why“, “How“, etc. for the people looking for answers. If your blog provides the answer, you may get the best result quickly. Secondly, search engines always try to give their users the most relevant and latest results.

By regularly updating your blog, your website will always have new content to offer.

Generate new sales

Blogging is a long-term strategy. It does not help in generating lead overnight but fosters new leads during the customers buying journey. As per a study, about 96% of your website visitors are not ready to buy your product or service at their first visit, but they came to your website for a particular reason.

If you can provide the content or other information they are looking for, you can convert them for the first stage of the purchase journey. Over time, they will build trust in your brand and recognize you as a thought leader and as they enter the buying stage, you will be on their radar. Otherwise, if your website does not have the required information they are looking for, there is a risk that you will lose them forever.

Find a way to bypass ad filters

Consumers are becoming smarter; if they do not want to see certain types of ads, they may block them. By using special filters like Adblockers, proxies, pay-per-click advertising methods are often rejected, which means your pay-per-click methods need a helping hand in getting your business to market on the customer screen.

Blogs are not affected by any type of ad filters and can develop a new result early on in the buyer’s journey, as stated above. A blog is a great way to add value to your sales pitch by sharing information with them on topics of interest and positioning your business as the solution. With a recent update from Google catapulting the need for organic and engaging writing, there has never been a more crucial time to start blogging.

We can help

Our experienced writers can write blogs that cover the important issues that your business deals every day. We will work with you to define the right topics for your business and help you design a blogging strategy that will achieve all of your objectives. From creating short or long blogs to compiling white papers for professional use, our content writers are ready to be on your marketing team. Hire WordPress Developers from SetBlue today and start your blogging journey.