Why having a website is important for business?
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Having a website in today’s online world is a must- especially for small businesses selling products and services. If you plan on having a lot of customers, you need an online presence to give your clients information at the click of a button. If you don’t; you’ll fizzle out in no time without an accessible platform as the backbone of your brand.
Below are the reasons why website is so important for a business:
Simple to Set Up:
Building and maintaining a website is easier than ever before with an online website builder, you can have a proficient and speedy network set up in hours. You don’t need to rely on anyone to update it for you; you can use their expert database at any time to keep your site intact.
Just by simply being online, your business will gain creditability. Think about when you’re looking for a specific item; you have a quick Google search and find a website that’s competitive and has great reviews.
Having an online business can cut the cost of staff, shop rent, tax and utility bills. You can liaise directly with the consumer and arrange the delivery for a fraction of the price.
Improves Customer Service:
Having a web will help you improve your customer service. If you’re a store owner and have staff-members, you can’t oversee them 24/7 to observe how they are interacting with clients. In the online world, however, nothing stays secret; you can monitor your staff’s work and ensure your customers are receiving a speedy and helpful reply.
Makes Your Business Accessible at All Times:
A website is available to you and your customers 24/7, 365 days a year. Having an online presence provides consumers with the convenience of reviewing your products and services when your store or office is closed.
Targets Larger Markets:
You can reach clients that are in another town or country just by simply having a web presence. A website can promote your products 100 times faster than a store-front, window display.
A Medium to Showcase Your Work:
A website is a great way to showcase your work. You can do this through an online portfolio, image gallery, and customer reviews. You can demonstrate why your business is unique and offer feedback about your work.
It’s a great time-saver for the customer and yourself. You don’t have to lug products to and from your warehouse to a store and the client doesn’t need to walk around looking through racks or shelves for their desired purchase.
Allows You to Stay Current:
A web presence is a great platform to help you stay up-to-date; you can update your information and add or remove items at the click of a button (faster than you would be able to in real-life).
Helps You Beat the Competition:
Following on from the previous benefit, a well-marketed site can help you can gain market share at the expense of your competition. In order to do this, you need a great website that offers users a unique experience.
Gives You an Online Presence:
A 2015 study performed by VeriSign reported that “84% consumers believe that businesses with websites are more credible than ones without an online presence”. In today’s technical world, you need to have a strong digital brand – as well as a site; you’ll need social media profiles to connect with your users on another platform.
Interaction with Your Customers:
Having a website will able you to interact with your customers whenever and from wherever. This could be through news updates, live chat, email conversations or comments on your page. You’ll be available to offer your expert advice and prove your creditability at any given moment.
A Great Marketing Channel:
By having a website, you can market your service and reach thousands of people. By staying up to date with the latest digital marketing trends, you can push your page and climb search engine results.
Build a Readership:
Publishing news, content and information on new products and services will help you to attract a keen audience. Through email marketing, you can reach out to your clients and offer them discounts and exclusive access that new consumers wouldn’t have.
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