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Many companies use Shopify as their platform for their online business. One of the key benefits of this platform is that it allows businesses large and small to scale their own websites. The platform also allows businesses to utilize multiple channels in order to reach their audience. This article explains why Shopify is the best option for eCommerce website development.

Until a few years ago, only large giant companies operated on the Internet. However, the rise of e-commerce has prompted more and more companies to choose this channel to increase their revenues. There were also various problems because the market was just emerging. The advent of smartphones and high-speed internet has led to an increase in the use of e-commerce sites.

Why you should choose Shopify for your website development

Easy to use

  • Shopify is easy to implement and you can use Shopify development services from a trusted partner and get started quickly.
  • It is a scalable solution that can easily support multiple devices.
  • It has a simple and user-friendly interface, and even beginners can easily set up their online store in a matter of minutes.
  • The editor is easy to use and works smoothly.
  • When designing a website, users can use reference instructions to ensure they have a personalized and optimized website for their visitors.
  • It ranks high among peers as a more affordable option for developers.
  • It also offers a free trial that allows developers to test it before building a website.

A powerful tool for business improvement

  • One of the key features of Shopify is its many marketing and related features that make it very appealing to businesses large and small.
  • Developers can choose from a variety of free and paid apps on the Shopify store.
  • It’s also easy to set up and open a store, and the administration interface is easy to use and intuitive.
  • Administrators can also use centralized spaces to carry out their activities.
  • Developers don’t need to write long code to create the perfect Shopify store.
  • There are tools dedicated to improving the customer experience and providing smart tools for the website.
  • You can also choose from hundreds of free and paid themes to create the perfect online store.
  • An integrated point-of-sale system can allow sellers to market their products even when they are offline.

Create improved workflows

Your site should have streamlined workflows that make it easier for your visitors to navigate. It is very important that your e-commerce web development services agency take this into account when designing their clients’ websites. For example, Shopify helps developers customize their site designs based on audience demographics and brand guidelines.

There are several themes that fit your budget and can be easily customized to make them appealing to your visitors. This makes the best first impression on your visitors and increases the chances of repeat purchases and conversions. Shopify Plus improves the checkout process as well.

Provides scalability

  • A decisive factor for any e-commerce business is site scalability. There may be an increase in traffic from time to time, and the site is strong enough to allow the company to generate additional income.
  • Shopify cloud infrastructure can help your business grow in the future. Systems are installed to control latency and eliminate every single point of failure.
  • Shopify has access to the Launchpad tool, which can solve fast product launch issues. In addition, the Shopify team regularly conducts passive load tests and evaluates critical spots on the platform.
  • With its open API and flexibility, Shopify Plus can be the perfect choice for developing a Shopify e-commerce site for any business.

Offers a safe option

Research shows that visitors will easily leave any site if there is no trust factor. Thus, it becomes more and more important to ensure the safety of your site.

  • Shopify is a hosted solution and ensures the privacy of stored customer data over time.
  • Shopify also lets you customize the hosting process, allowing businesses to have unlimited bandwidth.
  • In addition, the features include some key security features such as the use of PCI standards, anti-phishing features, the need for transport layer security (TLS), and the use of two-step authentication methodology are some of the major security features associated with this platform.

Excellent customer support

When choosing a CMS, it is important to evaluate the support options available.

  • Users can easily access Shopify’s 24/7 customer support options through multiple channels like Twitter, live chat, email, or phone.
  • In addition, admins can easily get their questions answered, which also keeps the site running smoothly.

Shopify’s customer support also helps businesses avoid system outages.

  • It helps small businesses by acting as an extension of the business and does not require additional resources.
  • You can use extended volumes of documentation in the Shopify Help Center.
  • Webmasters can also benefit from the Shopify University communities and advanced tutorials.

Better application integration

Businesses can easily integrate multiple channels into their website platforms. This can help them expand functionality for their customers and thus provide better customer service.

  • The integrations are easy to manage on the platform and site administrators only need to specify the services they want to integrate.
  • Many applications are free and you can integrate them into your site.
  • Developers can use the integration features to streamline various workflows such as accounting, shipments and inventory management, media feed integration, and more.
  • There are also options for integrating email transponders outside of various marketing applications.
  • In addition, integrations can drive traffic, and there are several reporting applications to analyze traffic and optimize your website.

Relevant marketing resources

A prerequisite for any CMS is the availability of adequate marketing tools to increase conversion. The CMS makes sure your website is responsive and smooth across all devices.

  • All themes are mobile compatible and the built-in shopping cart looks great on all devices.
  • The platform also allows developers to create multiple payment options and can integrate with multiple payment gateways.
  • Sellers can also create handy gift certificates and discount codes.
  • Shopify can easily assess abandoned carts and can instruct businesses to convince those customers to complete the checkout process.
  • It has built-in marketing tools that can help with search engine optimization.
  • You can quickly customize page titles and meta tags to earn SEO points.
  • Users also have access to advanced SEO analysis for detailed information.
  • All themes have social media icons, and the Shopify Kit is a virtual worker for your marketing efforts.

Conclusion

The e-commerce industry is growing at a breakneck pace and faces huge competition from big players. Thus, it becomes important to develop an optimized website that can attract visitors and generate more conversions. Businesses large and small can use Shopify to build profitable websites. You can contact SetBlue – a leading Shopify development service provider. Our experts will be happy to help you.