You might have heard the term Web 3.0, but what is it? Where did it come from and why does it matter for user experience?
We have already experienced the first two generations of the internet—Web 1.0 and Web 2.0. Now we are entering a new era: Web 3.0. Web 1.0 is known for its static user experience, with no capability to form content-enriched websites that you can easily find. On the other hand, Web 2.0 introduced both dynamic and social media websites by necessitating centralization. Before we discuss more, let’s first discuss what exactly web 3.0 is all about:
What is Web 3.0?
Web 3.0 is a concept that offers people a way to control the information they find online and also offers the ability to create rich content, which could reflect their interests most efficiently.
Blockchain technology has been gaining popularity over the past few years. Blockchain provides a platform for decentralization, allows users to manage their own data, and offers free online identities with crypto wallets. The third-generation internet has become more immersive with the Web 3.0 option. Users can now see relevant ads, browse faster and get better customer support.
Web 3.0 technologies are a combination of many different technologies, including Amazon Alexa, Siri and other virtual assistant technologies, artificial intelligence (AI) and machine learning. With these advanced versions of Internet technology, users can enjoy more control over their online data.
Web 3.0 is the latest iteration of the internet. It’s characterized by the use of social media to create and disseminate content, giving users the ability to make their content more valuable by using new tools.
Top Features of Web 3.0 Technology
Understanding the nature of web 3.0 can help you understand some of the new features that have been added to the Internet in recent years.
Artificial intelligence is a technology that gives machines the ability to read user-generated content. Chatbots—customer service bots or virtual assistants—are famous for their ability to answer questions, sort data and make suggestions. The popularity of chatbots is growing at a fast pace, thanks to their versatile nature. They can be used in web development frameworks and can help us implement artificial intelligence in the 3rd generation of internet technology.
In the last decade, machines have improved their capability of understanding the content that an individual creates. However, it is still not enough. There’s a need to do more to create a smooth experience that makes it possible for semantics to be fully grasped by machines.
With the introduction of 3D environments, virtual reality is a great possibility for the future. Metaverse (a great example) brings an outstanding user experience with its incredible detail and intuitive presentation. Moreover, UI and UX are also important factors to consider when designing a website.
With Crypto, the power to create and exchange is in our hands. Every person can give something of value to someone else, such as content or a service, and get value in return.
Blockchain offers many benefits including an all-important decentralized method for achieving goals like decentralization, digital economies, and asset tokenization. It’s also a great way for individuals to own their digital identity and assets.
Why does Web 3.0 Technology Matter?
Many big companies, including social media sites such as Facebook and Instagram, provide their platforms to users and encourage them to use them for various purposes in return for their personal data. The data is then sold to advertisers who make a vast profit from the use of this information.
Meanwhile, with Web 3.0, one can enjoy having good ownership of their data and get mutual benefits. In other words, you can sell your data directly to marketers while still maintaining complete ownership over the information.
In addition to eliminating the need for multiple social media accounts, Web 3.0 allows users to get tailored information based on their personal needs and preference from any website or application. More and more people are getting personalized interaction with various websites and machines in the same way they communicate with any person.
Why Has Web 3.0 Edged Over Web 1.0 & 2.0 Technology?
The current version of the internet is better than its predecessors, and this can be seen in Web 3.0. To understand how Web 3.0 differs from previous versions of the internet, explore the points below:
Convenient and Efficient Browsing
Web 3.0 technology provides fast and fully convenient browsing. It makes the process of finding information in search engines more efficient because it relies on metadata, content and user preferences to deliver semantically relevant results. This makes browsing more convenient, while also delivering a better experience for users.
Improved Information Interconnectivity
Every day, technology is becoming more advanced, and more products are getting connected to the internet. There is a huge amount of information connected to these products that the machine can analyze. This level of information offers an extremely accurate description of the users’ likes and dislikes.
Today, more and more internet users remain aware that ad copies should be as relevant as possible to improve user experience. With technology solutions powered by AI to optimize online ads, you only need to invest in a single source and the best ads will be served directly to your target customers based on their profiles.
No Central Point of Control
Another advantage is that web 3.0 technology removes the need for third parties to manage user data. This freedom minimizes the threat of censorship by corporations or governments and reduces the efficiency of DoS attacks.
Enhanced Customer Support
Turning to customer service, it is indeed necessary for providing a smooth user experience for both web 3.0 websites and applications. Today, the Chabot does wonders to deliver an outstanding experience to users while interacting with various support agents.
So, you may now have the answer to what is Web 3.0. It’s a result of the evolution of internet technology. It has not only changed the way we use the Internet but has taken web development technology to the next level.